The Detroit Area Diaper Bank's Blog

Diaper Drive at the Detroit Red Wings game 2/24 for the Diaper Bank as part of the NHL’s “Hockey for Huggies” program | February 17, 2011

The NHL and Huggies partnered to get diapers to families in needDuring the NHL All-Star weekend at the end of January, representatives from the National Hockey League and Huggies announced “Hockey for Huggies“, a partnership that would produce diaper drives in all 30 NHL markets during the month of February. The Detroit Red Wings designated The Detroit Area Diaper Bank as its recipient charity! The original NHL press release can be read here.

You do not have to have tickets to the game to participate/help! They have set up a very easy text-to-donate campaign to go along with Hockey for Huggies – so anyone can simply text WINGS or REDWINGS to 501501 to make a $5 donation and it will benefit the Detroit Area Diaper Bank. The text-to-donate campaign lasts all month, so you can donate today or any day through 2/28!

But if you have tickets and plan to go to the game, there’s some extra fun in store! There will be a “Hockey for Huggies” booth set up (gate TBD, will know next week) to collect diapers, donations and allow fans to play a big Plinko game to win prizes. Here’s how it works: for every package of diapers or $10 donation made, a fan can play Plinko (like the Price is Right game – drop a hockey puck down a board filled with pins, it lands on a prize) – you are GUARANTEED to win something Red Wings-related! There are 3 tiers of prizes:

  • Items signed by Red Wings players
  • Red Wings swag (hockey pucks, etc)
  • Stanley Cup book

Again, it’s guaranteed you’ll win something! And you can play once for every donation – so if you bring 2 packs of diapers or donate $20, you can play Plinko twice and will definitely walk away with 2 prizes!

We’re very excited about this event and thrilled to be working with the Red Wings on this great initiative.

Be sure to come by and see us if you’re at the Joe next Thursday, bring some diapers or a donation to do good and have fun, and please remember to text WINGS to 501501 to donate $5 anytime through the end of the month. And please spread the word!

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The Detroit Area Diaper Bank was a 501c3 charity that provided diapers to nonprofit organizations in Southeast Michigan from 2009-2014. No federal assistance programs pay for or provide diapers, not WIC, Food Stamps or Medicare. Diapers are a huge hole in the "safety net" for our youngest and oldest neighbors in need. Please continue to donate and make a difference with diapers in Metro Detroit!

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